Project Constructs

“Market Segmentation with Real World Examples from a Business Professor”

Clear, well-organized explanation of traditional customer segmentation for marketing purposes in about 11 minutes. “Traditional” here means pre-dating personal computers, internet, and e-commerce. More modern approaches to modeling customers for business purposes (e.g. using empathy maps, exploring contexts of use, customer journey mapping, developing persona) tend to be extensions and refinement of the traditional “psychographic” […]

“Double Diamond in 3 Minutes”

Since its emergence in the early 1970’s, the soft systems design community of practice has been enabling non-technical persons to participate in collaborative problem-solving and design processes. It does so by way of processes strongly informed by systems thinking but scaffolded by visual models, physical prototypes, and conversation, rather than by precise definitions, math, and […]

“Decision Tree Analysis – Intro and Example with Expected Monetary Value”

7′ video explanation of the essential logic of decision tree analysis based on Expected Monetary Value (EMV) by way of an example worked on a white board. As can be seen easily, the EMV and decision tree constructs are potentially quite valuable, and the logic and math involved are extremely straightforward. However, as can also […]

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