Clear, well-organized explanation of traditional customer segmentation for marketing purposes in about 11 minutes. “Traditional” here means pre-dating personal computers, internet, and e-commerce. More modern approaches to modeling customers for business purposes (e.g. using empathy maps, exploring contexts of use, customer journey mapping, developing persona) tend to be extensions and refinement of the traditional “psychographic” […]
Category: Purpose
“Double Diamond in 3 Minutes”
Since its emergence in the early 1970’s, the soft systems design community of practice has been enabling non-technical persons to participate in collaborative problem-solving and design processes. It does so by way of processes strongly informed by systems thinking but scaffolded by visual models, physical prototypes, and conversation, rather than by precise definitions, math, and […]
Why Project Management Training Doesn’t Fit Early Career
Project management training doesn’t fit early career professionals because of what is in it, what is not in it, and its assumptions about project know-how, and about your future, if you are early career professional. What might fit you better? Situated Experiential Learning – Grow Your Own Project Know-how!
“SMART Goals – Quick Overview”
Excellent 3′ presentation – helps to understand related ideas as well, e.g. prioritization, alignment, metrics/performance measures, and the choice thereof.
“Integrated Change Control”
Concise explanation of the sequence of steps in integrated change control, with some useful advice after the sequence. All in less than 2′.
“Decision Tree Analysis – Intro and Example with Expected Monetary Value”
7′ video explanation of the essential logic of decision tree analysis based on Expected Monetary Value (EMV) by way of an example worked on a white board. As can be seen easily, the EMV and decision tree constructs are potentially quite valuable, and the logic and math involved are extremely straightforward. However, as can also […]
“What is the Scenario Planning Process in a Strategic Plan?”
A good explanation in less than 10′ of a key construct for coping with turbulent “VUCA” environments: scenario development. Four phases are clearly outlined. This construct itself is systematic, practical, and user-friendly, even in conflicted situations. In moving South Africa out of the apartheid era, for example, it was famously and successfully implemented. This fine […]
“Product Life Cycle (with Real World Examples)”
9′ video with useful, well-designed slides and product examples. Projects are very often selected and launched specifically to support a product in one stage of the product life cycle. E.g. marketing projects for company products in the “Introduction Phase” and development projects for products in the “Growth Phase”. These days, many companies organize work increasingly […]
“Kotter’s 8 Step Change Management Model”
Concise 4′ explanation with whiteboard. Kotter’s model was framed primarily to inform and inspire leaders of change management initiatives at the enterprise scale. Since such initiatives nearly always involve launching or influencing programs and projects, those working in such projects may find Kotter’s model useful to understand C-level decision-making and policies. What is also interesting […]
“Satir Change Model”
Useful 8′ explanation based on a single slide, with annotations set out in support of the talk. Re Satir’s pracctice, what is missing here is her thinking in terms of “wholes” and balance, her deep empathy for whole family network/group, and her fearless, nurturing intent. “Systemic mothering”, if you will. The potency of her practice […]