Category: Engaging Stakeholders

Promoting project. 0pening and maintaining direct communication with stakeholders, individual and collective, current and potential, powerful and voiceless. Engaging key stakeholders constructively in the project as it and their priorities evolve.

“Market Segmentation with Real World Examples from a Business Professor”

Clear, well-organized explanation of traditional customer segmentation for marketing purposes in about 11 minutes. “Traditional” here means pre-dating personal computers, internet, and e-commerce. More modern approaches to modeling customers for business purposes (e.g. using empathy maps, exploring contexts of use, customer journey mapping, developing persona) tend to be extensions and refinement of the traditional “psychographic” […]

“Double Diamond in 3 Minutes”

Since its emergence in the early 1970’s, the soft systems design community of practice has been enabling non-technical persons to participate in collaborative problem-solving and design processes. It does so by way of processes strongly informed by systems thinking but scaffolded by visual models, physical prototypes, and conversation, rather than by precise definitions, math, and […]

“Product Goals in Scrum”

10.5′ explanation, oriented specifically to Scrum development approaches and the Scrum construct of “product goal”. However, this talk helps understand how, in agile generally, some very, very high-level model of the product – our “product vision” construct – is useful in engaging stakeholders, informing team formation, and representing potential project outputs in a persuasive way. […]

“What is CATWOE?”

Useful introduction to the construct of “root definition” of any “human activity system”, including any project or potential project. CATWOE is the acronym of human activity system (HAS) elements: Customer, Actor, Transformation, Worldview, Owner, Environment. Explained more from a business rather than a systems perspective. A bit “talky” but a helpful into in about 5.5′.

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