The opportunity solutions tree (OST) is a construct that helps internal teams discover and create what is of real value, both to their customers and to their company, continously. It is clear, logical, and empirical, quite similar, in many ways, to the lean start up approach to launching a new company, for example, in its […]
Category: Appreciating Values
Determining what stakeholder segments are key, what they consider valuable, and why. Representing these priorities clearly through the project. Creating quality metrics, processes, and KPI’s to ensure that what they consider valuable is actually being built.
“Innovation Games to Uncover Insights on Customers”
Short (3.5′) explanation of the innovation games construct, emphasizing applications and benefits. Includes a nice introduction to one game: “Prune the Product Tree”.
“Market Segmentation with Real World Examples from a Business Professor”
Clear, well-organized explanation of traditional customer segmentation for marketing purposes in about 11 minutes. “Traditional” here means pre-dating personal computers, internet, and e-commerce. More modern approaches to modeling customers for business purposes (e.g. using empathy maps, exploring contexts of use, customer journey mapping, developing persona) tend to be extensions and refinement of the traditional “psychographic” […]
“SMART Goals – Quick Overview”
Excellent 3′ presentation – helps to understand related ideas as well, e.g. prioritization, alignment, metrics/performance measures, and the choice thereof.
“Decision Tree Analysis – Intro and Example with Expected Monetary Value”
7′ video explanation of the essential logic of decision tree analysis based on Expected Monetary Value (EMV) by way of an example worked on a white board. As can be seen easily, the EMV and decision tree constructs are potentially quite valuable, and the logic and math involved are extremely straightforward. However, as can also […]
“Product Life Cycle (with Real World Examples)”
9′ video with useful, well-designed slides and product examples. Projects are very often selected and launched specifically to support a product in one stage of the product life cycle. E.g. marketing projects for company products in the “Introduction Phase” and development projects for products in the “Growth Phase”. These days, many companies organize work increasingly […]
“Satir Change Model”
Useful 8′ explanation based on a single slide, with annotations set out in support of the talk. Re Satir’s pracctice, what is missing here is her thinking in terms of “wholes” and balance, her deep empathy for whole family network/group, and her fearless, nurturing intent. “Systemic mothering”, if you will. The potency of her practice […]
“Motivation Theories Explained in 10 Minutes”
Excellent job in doing just what the title says. Very powerful way to classify these theories: “content” theories based on what motivates people vs. “process theories” based on how people are motivated.
“Harvard Principles of Negotiation”
Clear presentation of the fundamentals of “win/win” negotiation, perhaps the most important collaboration skill in project management. About 11′
“Use Innovation Games”
Here is a brief (<3′) introduction to innovation games, including a short talk by the one who “wrote the book” on them, Luke Hohman. One major use of such games is to inform prioritization decisions, that is, decisions about the relative value of product features or increments, from various perspectives. The three games mentioned here […]