Category: *Business Paradigm

The oldest community of project management practice: management in general. The building of the pyramids needed managers, likely a fairly large group, inside of which, values, principles, and project constructs must have been shared widely.

More recently, Peter Drucker declared that the primary purpose of a business is “to create a customer”. In this century, we have, at the vanguard of management practice pertinent to projects, the lean start up community, and Strategyzer®, the company that created the business model and the value proposition canvases.

“Strategyzer’s Value Proposition Canvas Explained”

The Value Proposition Canvas is a tool for the collaborative development of the fit beween a customer segment, especially its key jobs and related gains and pains, with potential value propositions which could be provided for the segment. Here is a nice 3′ explanation by the company that designed the canvas, Strategyzer. Btw, the design […]

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