10.5′ explanation, oriented specifically to Scrum development approaches and the Scrum construct of “product goal”. However, this talk helps understand how, in agile generally, some very, very high-level model of the product – our “product vision” construct – is useful in engaging stakeholders, informing team formation, and representing potential project outputs in a persuasive way.

This talk includes the suggestion that the Scrum “product goal” might usefully be seen as entailed by and aligned to some more abstract “vision” of an ideal that moves people inside and outside the company, as well as by some more specific “User and Business Goal” that should motivate these two categories of stakeholder.